February is American Heart Month. Accordingly, in the past week, you have probably heard something about the National Heart, Lung, and Blood Institute (NHLBI) and partner organizations’ national campaign called The Heart Truth. The centerpiece of The Heart Truth is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by NHLBI. The Red Dress reminds women of the need to protect their heart health and inspires them to take action. As an icon, the Red Dress tested well with women across the country who cited its ability to get attention, convey the seriousness of heart disease, and change the perception that it is only a man’s issue. Source
Each February during Fashion Week, The Heart Truth hosts its annual Red Dress Collection Fashion Show. To see this year’s show click here and follow along with Jen over at Comme Coco here for live and other coverage. For information on other The Heart Truth events, including National Wear Red Day, click here.