Everyone is putting the final touches on their participation in the global shopping campaign Fashion’s Night Out (FNO), taking place the evening of Thursday, September 6. Including me!
FNO, which was started four years ago as a means of stimulating shoppers’ enthusiasm to spend during the depths of the recession, is an event I get really excited about every year. It’s special to me for several reasons. First, I went to the very first FNO event in 2009 in New York City, which also happened to be the very first time I was in NYC during fashion week. It was a smashing good time! Second, FNO/Fashion week kicks off the start of my most favorite month (September) and time of year (fall). Finally, it’s for a good cause. A portion of the proceeds received from the FNO Collection benefit the New York City AIDS Fund.
I’m not the only one excited. Fashionistas like Usher, Solange, Liya Kebede, Chanel Iman and Marc Jacobs all participated in this year’s FNO promo. Watch the promo here.
Now, for the important stuff: what to wear and where to shop!
Be fierce, as the night promises a tons of photo ops. Also, be prepared for all of the walking you will do and for the chance of rain! That mean, bring your cameras, flats, and umbrellas.
The extravanganza is scheduled to take place in 500 cities nationwide, as well as a whole host of international destinations. Start mapping out where you want to spend your dough — or, more likely, sip champagne, gawk at celebs, and make mental notes about what to come back for later and try on in peace. I am not sure yet if I will be in New York or DC, (or, in Charlotte for the DNC) but here are my recommendations:
Berdorfs – Put on your party hat! BG will host a very special birthday party throughout the store to kick off a season of celebrations commemorating Bergdorf Goodman’s 111th Anniversary, featuring the launch of the new book “Scatter My Ashes at Bergdorf Goodman,” and an exclusive collection created especially for the anniversary by more than 100 designers. Also, guest photos from their favorite FNO moments will stream on Tumblr, as on site designers help style guests and share images with their own social media followers.
DVF – Get Ready to Rendez-vous! Find the perfect look to wear for any rendez-vous, whether it be a first date, girl’s night out, or a job interview. Join the conversation at #DVFnightisyoung.
Piperlime – Will celebrate FNO with the launch of its first store at 121 Wooster Street. Meet Rachel Zoe, Piperlime’s Fashion Authority, and the new trends for fall.
Saks Fifth Avenue – Catch your breath! Guests will enjoy a store-full of fun, including: a private consultation with Creative Director, Tom Pecheux of Estee Lauder, a chance to meet husband and wife team, Max and Lubov Azria, as well as, New York Knicks star, Amar’e Stoudemire! Get styled with custom print Suno nail designs from Minx Nails with designers, Max and Erin. Meet designer, Erin Fetherston and get a bang trimming from hairstylist, Edward Tricomi. Rihanna’s tattoo artist, Josh Lord of East Side Ink will collaborate on custom designs to be painted on guests that night. Rebecca Minkoff will host a Girls’ Night Out, from a “ponytail bar” and “smokey eye station” to a “make your own arm party” and nail art inspired by her fall handbag collection, guests can get decked out and dabble in DIY before they hit the town. Rachel Roy, Gabriele Franzen, Megan Papay and Cristina Paloma-Nelson of Freda Salvador and Edgardo Osorio will make personal appearance. Elle.com’s celebrity astrologers, The Astro Twins, will tell guests which shoes are right for them based on their birthday. FINALLY, guests can superimpose themselves into the Rayban ad campaign and have fun with the Social Pix Station.
Tracey Resse – Window Shopping? How about window DANCING??? The DJ will be spinning great tunes all night long as Tracey Resse hosst a dance-a-thon every hour for a chance to win great prizes! The contestants will sign up to face off in store windows and see who has the best moves.
QVC – Try it for yourself! With four live photo booth dressing stations – guests can try some of QVC hottest products from designers like Nicole Richie, Jennifer Hudson, Isaac Mizrahi, Lori Goldstein and more.
Burberry, Free People, Opening Ceremony, Topshop, and Zara will all host noteworthy events as well.
Georgetown – with over 100 stores, restaurants and salons, Georgetown will host its third annual Fashion’s Night Out! From a swanky outdoor lounge at Dean & DeLuca by BrightestYoungThings.com to a community red carpets and photo booths throughout Georgetown — it promises to be a monumental evening!
Anthropologie – Will celebrate Fashion’s Night Out with an evening of one-on-one styling and after-hours shopping.
BCBG – Is stylin’ out on Instagram! Visit one of a BCBGMAXAZRIA store, get styled, and post your styled-out look on Instagram #BCBGFNO to compete for a chance to win an amazing $1,000 BCBGMAXAZRIA wardrobe!
Madewell – Stop in for sips, sweet treats and be sure to get your hair braided at the Braid Bar while you shop.
Adams Morgan, H Street, U Street, and Georgia Avenue – will all host inaugural FNO events. Keep up with them here.
Alexandria, VA – See all the retailers participating in the FNO-Alexandria inaugural celebration here.
Baltimore, MD – The Baltimore Fashion Alliance is gathering all things FNO-Baltimore here.
Where will you be spending FNO? What will you wear?!