The Advertising Standards Authority, an advertising watchdog group in Britain, has banned two overly retouched L’Oreal’s ads claiming that the digitally altered images are misleading. The first was an ad for it’s Lamcome brand Teint Miracle foundation, featuring actress and model Julia Roberts.
The ad authority also went after the cosmetics company for altering photos of natural beauty Christy Turlington in an ad for Maybelline’s The Eraser foundation, which contrasts parts of the model’s face covered in foundation to parts left untouched.
Complaints about the ads were brought to the authority’s attention by a Parliament member, who said the images put pressure on women and young girls trying to look like celebrities.
This ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching. –Said the Parliament spokesperson
What do you think about retouched photos? Do we expect retouching these days? Should cosmetics ads be held to a higher standard?
Read more: NewYorkDailyNews.com