March marked the debut of Target’s Designer Collaboration initiative, which focuses on offering affordably priced designs by established designers, whereas the Target Go International focused on emerging designers. Alexander McQueen is the first designer for the initiative, and the line will be based on his secondary line McQ. Yay!
According to WWD, the line
Will feature lightweight sweaters, skinny jeans, bubble dresses, slim skirts and cuffed shorts. Signature pieces include a coated cotton poplin black trench, a rock ’n’ roll gray denim cropped studded jacket, a men’s wear-inspired tuxedo blazer and a color-blocked one-shoulder dress with bubble hem. The collection also will include swimwear and cotton voile print scarves…
The collection has a muted color palette of black, white, gray and tan with accents of cobalt blue and bright pink. Studs and mesh give items an edge. For example, a chambray sleeveless shirtdress has stud detailing, there’s a mesh wrap dress and an open yarn zipper cardigan. Graphic prints and silk-screen photographs give tunics, dresses and T-shirts visual interest…
The is in stores for a limited time.
Commentators wonder what a collaboration like this means for the designer. What are a designers motivations for offering designs in which they must lower the price and arguably, the quality? One Commentor wrote:
As a middle class consumer, It would be nice to be able to actually afford some of McQueens art. However, it seems to take a certain tole out on his name. In the means of quality, as well as the title of high-end merchandise goes, the department store chain by the name of Target is not nearly what I associate a name like Alexander McQueen with. I feel as though the only designers that should produce any merchandise for a department store like Target are ones that are unheard of, or are “starting small” to say. I don’t see why lowering the quality and styling of a piece should be compromised so a designer can sell his work to the general public. It almost isnt even the same work, certainly not the same luxury, which is partially what McQueen is known for.
I tend to agree, but I’m going to check it out anyway.